Lotte World Mall


Barnbrook designed a simple, flexible and contemporary identity that links the Lotte World Mall and Lotte World Tower in similar drawing styles. A set of 4 seasonal logos are used in rotation, denoting the changing of the seasons throughout the year. The design also includes wayfinding system and super-graphics for the mall’s parking lot.

The English-language signage and wayfinding system makes extensive use of our font Bourgeois, released by Virusfonts.