Barnbrook believes that graphic design is talked about in far too narrow a context most of the time. Concentrating on the commercial function of a piece of work not only denies responsibility for its effect, it also severely limits creativity. Therefore the studio takes on a very different variety of projects that challenge the designers.

The studio also works on a series of self-funded and non-commercial projects. This keeps our energy and enthusiasm high, with ideas from these often influencing commercial work.

Barnbrook believes that ‘originality’ is not talked about enough in commercial design. It is important to inspire and challenge rather than just create what is considered the best way to solve a project. We work for our clients but also for the future of making design a better discipline.