The Priori family was originally conceived as a series of typefaces which shared a common core character shape but had different styles. Priori Acute is a tangential implementation of that. Drawing heavily on the work of M.C. Escher, Priori Acute contains incongruous perspectives and twisting shapes that fold into themselves tricking the eye. At first glance and at small sizes the effect is subtle and the original letter forms themselves remain intact but when blown up, the individual characters constantly shift and confuse in a delightfully charming way. The font works best for initial caps, short headlines and logos.
Barnbrook is one of Britain’s most well-known and highly regarded independent creative studios, based in London. We work with a variety of clients across the globe and projects of varying scales. From overseeing the brand identity and environmental graphics of Art Basel to our much-discussed David Bowie album covers.
Barnbrook’s contribution to design was recognised with a retrospective at the Design Museum in London entitled Friendly Fire in 2007.
59th Annual Grammy Awards – Winner of “Best Recording Package” for Blackstar, 2016
The Design Museum Museum Beazley Design of The Year – Winner of ‘Graphic Design of the Year’ for Blackstar, 2016
We offer a 3-month paid internship. Please submit a CV and a portfolio of your work to
37 Bavaria Road
London N19 4EU
General enquiries: us(at)barnbrook.net
Business enquiries: elle(at)barnbrook.net