Art Gazette

Art Gazette
South Africa, London

Art Gazette is a digital platform for the purchasing of contemporary artwork from new and emerging artists. Unlike other aggregator platforms, they uniquely focus on progress sketches and preparatory work, buying the artist’s work up-front and in series to help support their practises.

The visual identity we created brings together the physical and digital, taking the four analogue formats sold on the platform, and combining them dynamically into a pixellated icon suggestive of the digital world. Four bold colours are used, selectively highlighting individual formats. The identity includes an energetic approach to image composition, with organic-feeling clusters of imagery setting vivid colours against artworks taken from Art Gazette’s catalogue.

Alongside our work on the branding, we designed a simple stationery set and the digital platform itself, working with developer wowfingers to create an engaging, colourful digital experience.