Bowie 75

Sony Music Entertainment

To celebrate what would have been David Bowie’s 75th birthday, Sony asked us to create a simple typographic mark or logo, to appear on various endorsed products over the course of the year.

The idea of the design was simple and instantly recognisable, taking inspiration from the flash that appears in one of the most famous photographs of David Bowie by Brian Duffy. Used for the Aladdin Sane cover, in ‘design-speak’ the original flash and photo is an amazing piece of branding; for the rest of us, it is simply one of the strongest, most identifiable, record covers of all time. It has energy, a coolness, and a spirit of the age that still hits you today. Of the time and also timeless.