Saatchi Gallery

Premonition: Ukrainian Art Now was the third in a series of exhibitions at the Saatchi Gallery aimed at showcasing Ukraine’s unique artistic culture and heritage to an international audience in London.

The design highlights the difference between the past use of ‘The Ukraine’ versus the modern-day ‘Ukraine’. It is argued that ‘The Ukraine’ is a Soviet phrase that refers to the country as part of the USSR, whereas ‘Ukraine’ is the current preferred terminology since independence, acknowledging it as a country in its own right again.

The layout is simple and bold. All occurrences of the word ‘the’ are crossed out, as a symbolic reference to the contemporary art coming from a country with its own identity.