Reading International

Reading International
Reading, England

Reading International is a contemporary visual arts organisation, promoting and commissioning an evolving programme of major exhibitions and public art events in Reading.

Barnbrook created a fluid identity for the programme, inspired by the wide range of creative voices that Reading International aims to create a platform for. A flexible identity was formed from a constantly expanding palette of typographic voices, linked solely by the use of a vivid orange drawn from Reading’s industrial past.

Barnbrook also designed an extensive website, developed by Chris Corby, featuring intuitive browsing of the full programme of events, an archive of the associated printed matter, and a simple online shop. The outspoken personality of the brand filters into the interactivity of the site, which uses a range of randomly assigned type styles throughout.

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