David Bowie: Love is Lost Limited Edition 12 Inch Vinyl

Sony Music Entertainment
New York

Limited edition release for The DNA remix of Love Is Lost from The Next Day. The design is an homage to White label promo vinyl from the 80s & 90s. Here it is taken to the extreme: A white vinyl disc, with a white label in a white package with white embossed type. The cover echoes the generic covers of 12-inch mixes but references the ‘white square’ of the next day by having a circular cut on one side, the other having a square cut. The graphics takes elements from The Next Day Extra and mixes them with DNA patterning and lyrics from the album.